Philipp Ammon

Philipp showed his project about argan oil at the January 2017 edition of Photo Scratch.

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For the last 4 years, I have been working on a book project about the production of argan oil in Morocco. When it comes to shooting and getting the images in, I can be very focused. My trouble, however always comes up when I get to the editing phase… Going through thousands of images can be a daunting task on your own, and I think at this point in any project, it always helps to get some feedback on a wide edit. The trouble is, it’s hard to find time to schedule several blocks with people to make that progress.

Knowing that I would be presenting the project at Photo Scratch in the first place helped me set a physical deadline to get a wide edit selected and printed. That on its own was a valuable process. The night itself was fantastic, in that it provided a chance to put the “rough draft” in front of a group of peers and get some valuable feedback and insights on how the project is being received/understood.

I came out of the night with some really interesting feedback and food for thought that has since not only helped me be more focused on the edit for the story, but also some missing elements to consider next time I go out and shoot for this project. I would recommend it to anybody who is missing the peer feedback they were getting when on a course.

For more information and to follow Phil’s work:
www.photoammon.com
Twitter/Instagram: @photoammon
www.facebook.com/photoammon
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